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Rate My Professor Jay Weerawardena

University of Queensland

Ratings & reviews

5.05/4/2026

Always fair, encouraging, and motivating.

3.011/3/2025

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About Jay

Associate Professor Jay Weerawardena serves as Associate Professor of Strategic Marketing in the School of Business, Faculty of Business, Economics and Law at the University of Queensland. He earned a Bachelor of Economics, a Master of Business Administration (coursework), and a Doctor of Philosophy from the University of Queensland. His research interests encompass social entrepreneurship and social innovation-led dual value creation, non-profit brand vulnerability and building resilient non-profit brands, business model innovation in social purpose organizations, big data and marketing analytics capabilities in digital innovation and firm competitive strategy, value co-creation in digital services contexts, and dynamic capabilities and innovation-based competitive advantage. Weerawardena is co-lead of the UQ Business School Research Hub on Social Impact and Social Enterprises, and he is an elected member of the UQ Academic Board and its Assessment Sub-Committee. He has delivered keynote and plenary presentations and led special topic sessions at international conferences.

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