Rate My Professor James Skinner

Skinner's research intersects sport as a socio-cultural institution with management, marketing, and business aspects of commercial and community sport, including social impacts, substance use, anti-doping policies, organizational change, leadership, innovation, and research design methodologies. He has published 20 books and over 100 journal articles, securing $2 million in external research funding and supervising more than 20 PhD students. Key publications include Research Methods for Sport Management (2nd edition, 2024, with Smith, Read, Burch, and Mueller), Introduction to Sport Marketing (3rd edition, 2024, with Smith, Stavros, Geurin, and Burch), WADA: The World Anti-Doping Agency – A Multi-Level Legitimacy Analysis (2021, with Read, Lock, and Smith), Qualitative Research in Sport Management (2020, with Edwards), and Research Methodologies for Sports Scholarship (2020, with Engelberg). The Institute for Sport Business under his leadership produced over 1,500 international graduates employed in sport-related commercial, government, not-for-profit, tech, banking, marketing, and consulting sectors. Skinner has consulted for the International Olympic Committee, Football Australia, Australian Sports Commission, Sport England, and Chelsea Football Club, shaping anti-doping policy locally, nationally, and globally through grants from Sport Integrity Australia. He has been nominated three times by Australia's Federal Sports Minister to represent the country on the World Anti-Doping Agency Education Committee and holds distinguished visiting professorships at institutions such as the Russian International Olympic University, Beijing Sport University, Ulster University, and Loughborough University London.