Rate My Professor Jade Chu

Yu (Jade) Chu serves as the John Deere Endowed Faculty Fellow and Assistant Professor in the Department of Management within the David W. Wilson College of Business at the University of Northern Iowa. She holds a Ph.D. in Supply Chain Management from the University of Tennessee, an MBA with a concentration in Supply Chain Management from the University of Arkansas, and a B.A. in Logistics Management from Ocean University of China. During her doctoral studies at the University of Tennessee's Haslam Business School, she taught intermediate supply chain management courses and received the Outstanding Doctoral Teaching Award. Prior to her academic career, Chu participated in a study abroad program and interned for three months with the Walmart Global Sourcing Office in India.

Chu's teaching interests include Operations Management, Supply Chain Management, Supply Management, Sustainability, Distribution and Logistics. Her research focuses on supply chain disruptions from upstream and downstream perspectives, decision-making processes in buyer-supplier relationships during stable and disruptive periods, and consumer responses to supply chain issues such as sustainability and transparency in food chains. She utilizes multi-stage experimental studies to interconnect decisions across buyers, suppliers, and consumers. Key publications include "Supply Chain Transparency: Consumer Reactions to Incongruent Signals" (Journal of Operations Management, 2022, co-authored with D.A. Mollenkopf, S.T. Peinkofer, and others), which has received over 120 citations; "Size Matters: The Influence of Supplier Size on Buyer's Usage of Mediated Power in Positive and Negative Supplier-Induced Disruptions" (International Journal of Logistics Management, 2024, with Yanji Duan); and "Agility in Supply Chains and Operational Performance Outcomes: Investigating the Contingent Influence of Supply Uncertainty and Product Complexity" (2024, with Prashant Srivastava, Karthik N.S. Iyer, and Mohammed Rawwas). The John Deere Endowed Faculty Fellowship, currently held by Chu and established by Deere & Company, supports faculty research and scholarship in business to enhance student preparedness for employer expectations.