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5.05/4/2026

Brings real-world examples to learning.

About Isabelle

Isabelle M.M.J. Reymen is Full Professor of Design of Innovation Ecosystems in the Innovation, Technology Entrepreneurship and Marketing (ITEM) group at Eindhoven University of Technology (TU/e), within the School of Industrial Engineering and Innovation Sciences. She is also the Scientific Director of TU/e innovation Space. Reymen studied architecture and engineering at KU Leuven and earned her PhD in Design Sciences from the Department of Computing Sciences at TU/e in 2001. Post-PhD, she joined the Stan Ackermans Institute at TU/e, researching multidisciplinary design processes, before serving as Assistant Professor at the University of Twente from 1 August 2002 to 30 September 2006. She then returned to TU/e, advancing through the ranks to full professor.

Reymen's research centers on designing innovation ecosystems and collaboration processes for technology commercialization therein, alongside multidisciplinary and innovation processes, entrepreneurial ecosystems, technology transfer offices, technology-based new ventures, business models, and design science methodology. She has coordinated campus-wide technology entrepreneurship education, represented entrepreneurship education at TU/e, and obtained multiple EU projects on entrepreneurship. As Scientific Director, she leads educational innovations in Challenge-Based Learning (since 2016) and blended learning (2014-2015). Her accolades include the Comenius Leadership Fellowship (2020) for “Fostering Challenge-Based Learning through TU/e innovation Space,” ACEEU Triple E Awards Winner (2022), SO! WHAT award (2021), and Best Paper Award at the ESU European University Network on Entrepreneurship Conference (2021).

Reymen’s influential publications include “Understanding dynamics of strategic decision-making in venture creation: a process study of effectuation and causation” (Strategic Entrepreneurship Journal, 2015; 343 citations), “Configuring collective digital-technology usage in dynamic and complex design practices” (Research Policy, 2019; 75 citations), “Searching for partners in open innovation settings: how to overcome the constraints of local search” (California Management Review, 2018; 42 citations), “Creating university spin-offs: a science-based design perspective” (Journal of Product Innovation Management, 2008; 160 citations), and “Decision making for business model development: a process study of effectuation and causation in new technology-based ventures” (R&D Management, 2017; cited 256 times per external source). With over 5,800 citations on Google Scholar, her scholarship shapes innovation management, entrepreneurship, and engineering education. She supervises PhD students and postdocs, contributing to higher education innovation.