Rate My Professor Hannu Makkonen

Makkonen has made substantial contributions to marketing and business research through high-impact publications. Key works include "Dynamic capabilities and firm performance in a financial crisis" (2014, with H. Makkonen, M. Pohjola, R. Olkkonen, A. Koponen; 659 citations), "Artificial intelligence‐driven sustainable development: Examining organizational, technical, and processing approaches to achieving global goals" (2024, with I. Kulkov et al.; 496 citations), "Interactive value formation in interorganizational relationships: Dynamic interchange between value co-creation, no-creation, and co-destruction" (2017, with R. Olkkonen; 213 citations), "How do ethical consumers utilize sharing economy platforms as part of their sustainable resale behavior? The role of consumers’ green consumption values" (2022, with T.M. Tan et al.; 198 citations), and "Narrative approach in business network process research—Implications for theory and methodology" (2012, with L. Aarikka-Stenroos, R. Olkkonen; 184 citations). Recent publications address fake review detection (2025, with J. Salminen et al.), anti-modern slavery practices in business networks (2025, with D. Siemieniako et al.), and supply chain digitalization (2025, with A. Rajala). He participates in projects such as Francesca (2025-2028), REDISET - Resilient Digital Sustainable Energy Transition (2022-2025), and 4everPack - Circular business from reusable packaging for fast-moving consumer goods (2021-2023), contributing to redesigning supply chains for sustainability and resilience.