Rate My Professor Graham Ferguson

Ferguson's academic interests include branding, advertising, marketing communications, social media marketing, integrated marketing communications, customer satisfaction, and brand experience. He has published extensively, with key works including 'Satisfied versus dissatisfied: Experiences of retirement village living' (2023, Australasian Journal on Ageing), 'Harnessing ‘play’ (beyond games) to enhance self-directed learning in VET' (2021, Research and Practice in Technology Enhanced Learning), 'Culture, religiosity, and economic configural models explaining tipping-behavior prevalence across nations' (2017, Tourism Management), 'Brand personality as a direct cause of brand extension success: does self-monitoring matter?' (2016, Journal of Consumer Marketing), and 'Adolescent and young adult response to fear appeals in anti-smoking messages' (2013, Young Consumers). In 2017, he co-authored the paper awarded Research Paper of the Year by Curtin University's School of Marketing. Ferguson contributes to executive education via courses on strategic thinking, innovation, and project implementation, serves on the MBA and Executive Education Advisory Board, and has guest-edited special issues. His scholarship, cited over 200 times, advances understanding of consumer behavior in service sectors like aged care.