Rate My Professor Gary Wilcox

Gary Wilcox is the John A. Beck Centennial Professor in Communication in the Stan Richards School of Advertising and Public Relations at the Moody College of Communication, University of Texas at Austin. He holds a Ph.D. and is recognized as a media and marketing scholar. Wilcox is a globally-recognized expert on social media, alcohol advertising research, and branding. His research specializations include alcohol advertising, cigarette advertising, interactive communication social media, unstructured data analysis, and media mix marketing models. His opinions and work have been featured in national and local media such as CBS News, The New York Times, Los Angeles Times, U.S. News and World Report, KUT public radio, and AdWeek, among others. As a professor in the Stan Richards School of Advertising and Public Relations, he contributes to the academic community through teaching and research in advertising and public relations.