Rate My Professor Felix Mavondo

Mavondo's research focuses on strategic marketing, marketing strategy implementation, relationship marketing, resources and capabilities, corporate branding, business-to-business marketing, tourism, and sustainability, employing advanced quantitative methods and survey data analysis. He has produced 253 research outputs, including 109 journal articles, 118 conference papers, and 12 book chapters, amassing over 19,397 citations on Google Scholar. Key publications include 'Travel anxiety and intentions to travel internationally: Implications of travel risk perception' (Reisinger and Mavondo, 2005, Journal of Travel Research), 'How critical is internal customer orientation to market orientation?' (Conduit and Mavondo, 2001, Journal of Business Research), 'Psychic distance and organizational performance: An empirical examination of international retailing operations' (Evans and Mavondo, 2002, Journal of International Business Studies), 'Learning orientation and market orientation: Relationship with innovation, human resource practices and performance' (Mavondo et al., 2005, European Journal of Marketing), and 'Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value' (Nasution et al., 2011, Industrial Marketing Management). His work supports UN Sustainable Development Goals including Zero Hunger, Good Health and Well-being, Quality Education, and Decent Work and Economic Growth. Awards include ANZMAC Distinguished Member and Fellow (2018), Monash Vice-Chancellor's Excellence in Supervision Award (2018), and ACGR Award for Excellence in Promoting Industry Engagement in Graduate Research (2020, with Liam Smith). Teaching interests cover strategic marketing, advanced quantitative methods, and survey data analysis.