Elizabeth Agyeiwaah

Dr Elizabeth Agyeiwaah serves as a Lecturer in Tourism in the School of Business, part of the Faculty of Business, Economics and Law at the University of Queensland. She obtained her Doctor of Philosophy in Tourism Management from the Hong Kong Polytechnic University. Dr Agyeiwaah has been instructing tourism and hospitality courses since 2012, with experience spanning Africa, Asia, and now Australia. Certified as a hospitality educator from 2015 to 2020, she maintains an excellent record in supervising postgraduate theses, including her current role as Associate Advisor for the PhD thesis entitled "Sustainability, Digital Marketing, and Cultural Tourism Practices in Gorontalo, Indonesia: An Exploratory Case Study".

Her research endeavours concentrate on fostering sustainable practices within the tourism sector, addressing both tourist demand and supply from small and medium enterprises. Specializing in sustainable tourism development, tourist studies, and SME sustainable practices, Dr Agyeiwaah explores responsible actions by stakeholders to realize sustainable outcomes, utilizing diverse methodological approaches to navigate the field's intricacies. Her prolific output features in elite journals such as Annals of Tourism Research, Journal of Travel Research, Journal of Sustainable Tourism, Tourism Management Perspectives, and Current Issues in Tourism. Select publications include: "Mother-worker identity struggles in postcolonial economies" (2026); "I'm a mother; I can't stay out that late" - struggles of motherhood identity in the tourism and hospitality workplace (2025); "How Do Tourism Stakeholders Co-Create Destination Images with Photos on Social Media?" (2024); "Residents' perceived social sustainability of food tourism events" (2024); "A cross-cultural perspective of backpacker motivation and sustainable behavior" (2024); "Understanding tourists’ eco-paralysis, environmental concern, and pro-environmental behavior: an explanatory sequential mixed methods study" (2024); "Segmenting and predicting prosocial behaviours among tourists: a latent class approach" (2023); and "Migrant worker inclusion and psychological well-being: Insights from the hospitality and tourism workplace" (2023). With more than 3,200 citations documented on Google Scholar, her scholarship exerts considerable influence. Dr Agyeiwaah also contributes to community service via volunteering.

Professional Email: l.agyeiwaah@business.uq.edu.au