Rate My Professor Duanny Gutiérrez

Duany Josefina Gutiérrez Ortega is a dedicated professor in the Department of Mercadotecnia within the Facultad de Ciencias Económicas, Administrativas y Contables at the Universidad Nacional Autónoma de Honduras (UNAH) Ciudad Universitaria, contributing to the Business & Economics discipline. She holds a Licenciatura en Mercadotecnia, a Licenciatura en Administración de Empresas, and a Maestría en Dirección Empresarial. Complementing her academic credentials, she has earned certifications in Marketing Digital and Marketing de Contenido para Emprendedores, along with training in higher education teaching strategies and tools for designing and developing online courses. Her professional career includes extensive experience in national and international marketing and communication consulting firms, where she has applied her expertise in practical business contexts.

In her academic role, Duany Gutiérrez Ortega teaches key courses such as Mercadotecnia I and Comunicación Empresarial, fostering innovative pedagogical approaches. She actively engages in research and institutional initiatives, serving on the Comité de Investigación and as a member of the Red de Investigadores UNAH-IIES de Administración y Generación de Emprendimiento. Her scholarly contributions include co-authoring the presentation 'Análisis Aplicación del Marketing Mix: Innovación Educativa con IA Generativa en Mercadotecnia' at the XV Jornada de Innovación Educativa in 2024, and participation in the Macroproyecto 'Marketing y TIC: Promotores de Competitividad e Innovación en las MiPymes de LATAM,' which promotes competitiveness and innovation in Latin American small and medium enterprises. Additionally, she is registered for a project in the décima convocatoria 2025 of innovation educativa and has participated in university efforts such as 'Mi Bienestar UNAH 2025–2027.' As a mentor, she inspires students through hands-on activities and events, including hosting a conference on entrepreneurship and political communication strategies for her classes, demonstrating her commitment to bridging academia and real-world business development in marketing.