Rate My Professor Douglas Grisaffe

Grisaffe's commitment to teaching excellence is evidenced by key honors: the University of Texas System Regents' Outstanding Teaching Award in 2011 when he was an Assistant Professor, and induction into the Academy of Distinguished Teachers in 2021. He serves as a Certified Peer Observer for the College of Business, contributing to faculty development through peer evaluations. Additionally, he has participated in university committees, including the Operating Procedures committee during 2020-21 and 2021-22 academic years. His scholarly contributions include peer-reviewed publications such as 'Combinatorial Optimization Approaches to Constrained Market Segmentation: An Application to Industrial Market Segmentation' (Marketing Letters, 1998, with Wayne S. DeSarbo), 'Service Performance–Loyalty Intentions Link in a Business-to-Business Context: The Role of Relational Exchange Outcomes and Customer Characteristics' (Journal of Business Research, 2010, with Elten Briggs), 'Of "Likes" and "Pins": The Effects of Consumers' Attachment to Social Media' (Journal of Interactive Advertising, 2015, with Rebecca A. VanMeter and Lawrence B. Chonko), and 'Perceptual Maps via Enhanced Correspondence Analysis: Representing Confidence Regions to Clarify Brand Positions' (Marketing Science, 2019, with Dawn Iacobucci and Wayne S. DeSarbo). Grisaffe has supervised doctoral dissertations in marketing, guiding students through their research.