Rate My Professor Dominic Yeo

Dominic Yeo is a tenured Associate Professor and Associate Head of the Department of Communication Studies at Hong Kong Baptist University, where he also directs the AI and Wellbeing Lab within the AI Media Centre. Born and raised in Singapore, he holds a PhD in Social and Developmental Psychology from the University of Cambridge and a Bachelor of Social Science with First Class Honours in Communication from the National University of Singapore. His research focuses on communication practices and sociocultural phenomena related to technology, wellbeing, and intimacy. Key areas include social media use and its implications for psychological well-being and sexuality, particularly among youth and sexual minorities; self-disclosure and supportive communication via social media and AI; and the impacts of mobile, wearable, artificial intelligence, and other digital technologies on identity, relationships, and health. He has supervised PhD students on topics such as emerging phenomena in social media and AI.

Professor Yeo has obtained four competitive grants from Hong Kong's Research Grants Council, including a General Research Fund project on temporal dynamics of young people's social media use and well-being (2026-2027), and an Early Career Scheme project on social media's impact on political engagement among Hong Kong youths (2016-2018). His scholarship appears in leading SSCI-indexed journals such as Annals of the International Communication Association, Journal of Computer-Mediated Communication, Journalism & Mass Communication Quarterly, Mobile Media & Communication, Health Communication, and Journal of Health Communication. Select publications include 'Normalizing Pre-Exposure Prophylaxis: A Thematic Synthesis of Self-Talk and Communication Work' (2026), 'How Persuasive is Personalized Advertising? A Meta-Analytic Review of Experimental Evidence of the Effects of Personalization on Ad Effectiveness' (2025, Journal of Advertising Research; Runner-up Best Paper Prize), 'Adaptive Self-Reflection as a Social Media Self-Effect: Insights from Computational Text Analyses of Self-Disclosures of Unreported Sexual Victimization' (2025), and 'Do You Know How Much I Suffer?: How Young People Negotiate the Tellability of Their Mental Health Disruption in Anonymous Distress Narratives on Social Media' (2021). He serves as Associate Editor of Personal Relationships and editorial board member of Communication Theory, Mobile Media & Communication, and Culture, Health & Sexuality. Awards include School Outstanding Performance Awards in Service (2024, 2026) and Research Supervision (2019), and Dean’s Excellence Award in Service (2024). He delivered the public lecture 'Exploring Youth Well-Being in the AI Era' at Hong Kong Central Library.