Rate My Professor Denni Arli

Denni Arli is an Associate Professor of Marketing and Head of Discipline (Marketing) in the Tasmanian School of Business and Economics at the University of Tasmania, where he has been employed since January 2022. He holds a PhD from the University of New South Wales, a Master of International Business, and a Bachelor's degree from Petra Christian University. Prior to his current role, Arli served in academic positions at Griffith University as a Lecturer in Marketing, Swinburne University of Technology, the University of South Australia, and as Assistant Professor of Marketing at the Labovitz School of Business and Economics, University of Minnesota Duluth, where he received the Faculty Research Excellence Award.

Arli's research specializations center on consumer ethics, social marketing, religiosity, corporate social responsibility, and related social issues addressed through multidisciplinary approaches. He has produced 130 publications cited over 8,000 times on Google Scholar, establishing him as a leading figure in business and management research. Key publications include "Online relationship marketing" (Journal of the Academy of Marketing Science, 2019, co-authored with Steinhoff, Weaven, and Kozlenkova, cited over 680 times), "Do consumers really trust cryptocurrencies?" (2021, cited 198 times), "God and green: Investigating the impact of religiousness on green marketing" (International Journal of Nonprofit and Voluntary Sector Marketing, 2017, cited 75 times), "Who is more ethical? Cross-cultural comparison of consumer ethics between religious and non-religious consumers" (Journal of Consumer Behaviour, 2017, cited 124 times), and "The End of Religion? Indirect effects of religiosity on consumer ethics" (Journal of Business Ethics, 2014). In 2024, Arli was recognized for outstanding citation achievements alongside Tasmanian School of Business and Economics colleagues and received the Literati Award from the Asia Pacific Journal of Marketing and Logistics. He supervises doctoral students, teaches marketing courses, and participates in funded projects on marketing and ethics.