Rate My Professor Dan Prain

Prain serves as convenor for BUSC513, Marketing - Creating Value For Customers, a course in the Postgraduate Certificate in Executive Management (PGCertEM) and Postgraduate Diploma in Executive Management (PGDipEM) programmes. This paper, customized for corporate groups, addresses the role and function of marketing in firms, stakeholder relations, and marketing plan development and implementation. He has played a significant role in the Otago MBA programme, ranked 10th globally in 2020, where he handles student selection and has implemented processes to increase the rejection rate for higher standards. In July 2020, Prain contributed to launching the University of Otago's online MBA in Chinese, the first such programme by a non-Chinese university in China, aimed at expanding enrolments. Previously noted as Regional Marketing Manager for China, he facilitated international engagements, including hosting a delegation from Chengdu University of Traditional Chinese Medicine in 2017. Prain's work supports the Division of Commerce's executive education offerings at 1st Floor, Otago Business School, 60 Clyde Street.