Daiane Scaraboto

Daiane Scaraboto is Professor of Marketing and Deputy Head of Research and Engagement in the Department of Management and Marketing at the Faculty of Business and Economics, University of Melbourne. Born and raised in Brazil, she earned an undergraduate degree in Communications with a major in Advertising, followed by a Master's in Marketing. She worked briefly in industry after her master's before moving to Canada in 2007 to pursue a PhD in Marketing from York University. Scaraboto then lived in Chile for seven years, serving as Assistant Professor of Marketing at Pontificia Universidad Católica de Chile. She joined the University of Melbourne in 2019. In her role, she teaches classes across master's programs, supervises PhD students, and supports academic colleagues in developing research profiles.

Scaraboto's research focuses on consumer culture, market dynamics, sustainable consumption, sharing economy, and qualitative methods. Her current projects investigate makeshifting, examining how consumers creatively reuse materials and objects at hand through in-depth interviews and house tours, challenging conventional notions of ownership and value creation in markets. She has published extensively in top-tier journals, including 'Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets' in the Journal of Consumer Research (2013, cited over 1,000 times), 'Systemic Creation of Value Through Circulation in Collaborative Consumption' in the Journal of Consumer Research (2016), and 'Self-Authorizing the Consumption of Cultural Difference' in the Journal of Consumer Research (2023). Her scholarship has accumulated over 3,466 citations on Google Scholar. Scaraboto contributes to professional associations such as the Journal of Promotional Communications and has been recognized with the 2024 Journal of Consumer Research Outstanding Reviewer Award and the AMA-EBSCO-RRBM Annual Award for Responsible Research in Marketing (co-recipient).

Professional Email: dscaraboto@unimelb.edu.au