Rate My Professor Cristian Chelariu

Professor Chelariu’s primary research interests are in B2B marketing, channels of distribution, sales management, international marketing, and organizational culture, especially market orientation. He has published in top journals such as Industrial Marketing Management, Journal of Business Research, Journal of Business & Industrial Marketing, European Journal of Marketing, and Journal of Business Logistics. Key publications include “Social Norms in the Salesforce: Justice and Relationalism” with co-authors in Journal of Business & Industrial Marketing (2019), “Entrepreneurial motivation as a key salesperson competence: trait antecedents and performance consequences” (2018), “Digitization of Interorganizational Relationships: Direct Effects of Benefit Magnitude and Indirect Effects of Benefit Asymmetry on Reseller Profit” (2023), and “Legitimacy Building Strategies in Conditions of Discretionary Legal Enforcement: A Logic of Social Action Approach” in Industrial Marketing Management (2014). His scholarship has been cited over 1,500 times on Google Scholar. Chelariu has earned awards including the Sawyer Business School Service Award (2011), Emerald Literati Award for Reviewer Activity (2009), Best Paper Award in the Global and Cross-Cultural Marketing Track at the American Marketing Association Summer Educators’ Conference (2005), and Best Paper Award in the Business-to-Business and Supply Chain Management Track at the Society for Marketing Advances (2002). He served on the Faculty Senate (2018-2020), editorial review boards of Industrial Marketing Management, Journal of Business Research, and Journal of Business & Industrial Marketing, and co-launched the Master of Science in Marketing program with Professor Elisabeth Wilson.