Rate My Professor Claire Loh

Dr. Claire Loh serves as a Lecturer in the School of Management and Marketing within the Faculty of Business and Law at Curtin University on the Perth campus. She holds the role of Course Lead for Postgraduate Marketing programs and is affiliated with the Office of the Provost portfolio, based in Room 420, Building 402 of the Curtin Business School. Her professional contributions span teaching in areas such as marketing intelligence, culture and ethics in business, management of innovation, and international management, supporting student learning in business disciplines.

Dr. Loh's academic research focuses on student wellbeing, student interaction quality, and student engagement, as indicated by her Google Scholar profile. She completed her PhD at Curtin University from 2011 to 2020, co-supervised by Professor Piyush Sharma and Dr. Tekle Shanka, with a thesis titled 'The Focal Role of Emotional Well-being in Student-University Interactions: A Relationship Marketing Perspective.' This work examines emotional dynamics in higher education from a marketing viewpoint. Her publications, totaling 477 citations, include early studies on e-banking trust and later shifts to educational contexts. Notable papers are 'Offline and Online Banking – Where to Draw the Line When Building Trust in E-Banking?' (2010, International Journal of Bank Marketing, 315 citations, co-authors K.B. Yap, D.H. Wong, R. Bak); 'Re-examining Students’ Perception of E-Learning: An Australian Perspective' (2016, International Journal of Educational Management, 90 citations, co-authors D.H. Wong, A. Quazi, R.P. Kingshott); and 'To Trust or Not to Trust: The Consumer's Dilemma with E-Banking' (2009, Journal of Internet Business, 63 citations, co-authors D.H. Wong, K.B. Yap, R. Bak). Additional works cover perceived risk in e-banking (2009, ANZMAC Conference), student engagement from a social exchange perspective (2012, Global Marketing Conference), and value creation in student-university relationships. Dr. Loh has contributed to collaborative projects and the Navigating Inter-Cultural Experiences (NICE) initiative, enhancing research in business and educational marketing.