Rate My Professor Christopher Chavez

Chavez's research lies at the intersection of globalization, media, and culture, exploring how global media industries organize and reorganize collective identity and the degree to which marginalized communities can be empowered within marketplace dynamics. His specializations include advertising, TV commercials, communication theory, persuasive communication, cultural studies, gender and race in media, media diversity, popular culture, media studies, and globalization, with expertise in popular culture, television, advertising trends, race, ethnicity, and representations of Latinos and LGBTQ communities. He has authored The Sound of Exclusion: NPR and the Latinx Public (2021), Reinventing the Latino Television Viewer: Language, Ideology, and Practice (2015), and Isle of Rum: Havana Club, Cultural Mediation, and the Fight for Cuban Authenticity (2024), and co-edited Identity: Beyond Tradition and McWorld Neoliberalism (2012). Peer-reviewed publications appear in Consumption, Markets and Culture, International Journal of Communication, and Critical Studies in Media Communication. Chavez received the University of Oregon's Advancing Diversity, Equity, and Inclusion in Research Award (2022), Faculty Excellence Award (2018), and Early Career Award in Research Excellence (2015).