Rate My Professor Christine Kowalczyk

Christine Kowalczyk serves as an Associate Professor of Marketing in the Department of Marketing and Supply Chain Management within East Carolina University’s College of Business, contributing to the Business & Economics faculty. She earned her PhD in Business with a concentration in marketing from the University of Memphis and her MBA in marketing from the University of Georgia. Before entering academia, Dr. Kowalczyk accumulated 10 years of professional experience in marketing and public relations. Her research focuses on branding, celebrities, non-traditional advertising, and their public policy implications. Publications appear in leading journals including the European Journal of Marketing, Journal of Marketing Theory and Practice, Journal of Product and Brand Management, and International Journal of Consumer Studies. Notable works include “Power of the Platform: Exploring the Promotional Effect of Influencers to Make a Difference” (2025), “The Impact of Compressing MBA Courses on Student Satisfaction: Empirical Results” (2024), “Navigating farm waste problems: introducing the Gleaning Innovation Framework” (2023), “Understanding the relationships between social media influencers and their followers: the moderating role of closeness” (2020), “Transforming celebrities through social media: the role of authenticity and emotional attachment” (2016), and “Insight into the motivation of selfie postings: impression management and self-esteem” (2016). She has presented research at conferences such as the American Marketing Association, Society for Marketing Advances, AMA Marketing and Public Policy, and Academy of Marketing Science.