Rate My Professor Charles Gengler

Dr. Gengler's influential publications appear in top-tier journals like Journal of Consumer Research, Journal of Advertising Research, International Journal of Research in Marketing, and Journal of Management Information Systems. Seminal works include 'Emotional contagion effects on product attitudes' with D.J. Howard (Journal of Consumer Research, 2001, 604 citations); 'Consumer understanding and advertising strategy: analysis and strategic translation of laddering data' with T.J. Reynolds (Journal of Advertising Research, 1995, 494 citations); 'Understanding the factors influencing ski destination choice: A means-end analytic approach' with D.B. Klenosky and M.S. Mulvey (Journal of Leisure Research, 1993, 528 citations); 'A means-end analysis of brand persuasion through advertising' with T.J. Reynolds and D.J. Howard (International Journal of Research in Marketing, 1995, 284 citations); and 'Extending critical success factors methodology to facilitate broadly participative information systems planning' with K. Peffers and T. Tuunanen (Journal of Management Information Systems, 2003, 255 citations). He co-developed LADDERMAP software for laddering data visualization and contributed to the design science research process model (2006). With thousands of citations, his scholarship has shaped marketing research methodologies and strategic business practices.