Rate My Professor Atanu Chaudhuri

Professor Atanu Chaudhuri is Professor in Technology & Operations Management at Durham University Business School. He holds a doctoral degree from the Indian Institute of Management, Lucknow, where his PhD research focused on integrated product platform planning, pricing and launch sequence determination and supply chain design for different platforms of commercial vehicles. He also earned a Bachelor's degree in Mechanical Engineering from Jadavpur University, India. Chaudhuri brings over 22 years of experience spanning industry and academia. He accumulated 9 years of industrial experience in automobile manufacturing, operations and supply chain consulting and research with organizations including Tata Motors, ECS Limited and Deloitte Research. Academically, he has 9 years of experience, having held positions at the Indian Institute of Management, Lucknow, and Aalborg University, Denmark, before joining Durham University in 2019. Currently, he serves as Associate Fellow in the Institute of Advanced Study and Fellow of the Wolfson Research Institute for Health and Wellbeing. He is Co-Director of the Durham University Space Research Centre (SPARC) and leads the Digital Supply Chain working group of Mobility goes additive, a network advancing 3D printing adoption in mobility industries. Chaudhuri has delivered invited talks at industry forums in Denmark and Sweden on additive manufacturing.

Chaudhuri's research specializations encompass supply chains and business models for digital manufacturing with a focus on additive manufacturing technologies, supply chain risk management, and supply chain integration. His work addresses real-world challenges in automotive, aerospace, industrial products, food processing, food retail, and logistics sectors. Current projects include part selection for additive manufacturing, designing supply chain structures and business models for it, design for additive manufacturing and its performance impact, predictive analytics for maintenance and spare parts planning, risk and recall management in food supply chains, and adoption of digital technologies in cold chains. In space sustainability, he researches circular economy, in-orbit servicing, and manufacturing, including a funded project on the circularity potential of space debris. He has received the Best Teacher Award from the Study Board of Business and Industry at Aalborg University in 2017 and secured research funding from the UK-India Education and Research Initiative, Danish agency for Science and Higher Education, Innovation Fund Denmark, and Turkish Research Agency (TUBITAK). Key publications include 'Circular economy and digital capabilities of SMEs for providing value to customers: Combined resource-based view and ambidexterity perspective' (2022, Journal of Business Research), 'Interrelationships of risks faced by third party logistics service providers: A DEMATEL based approach' (2016, Transportation Research Part E: Logistics and Transportation Review), 'Supply chain integration, risk management and manufacturing flexibility' (2018, International Journal of Operations & Production Management), 'Decision-making in cold chain logistics using data analytics: a literature review' (2018, The International Journal of Logistics Management), 'Digitalisation in Food Supply Chains to build resilience from disruptive events' (2024, Supply Chain Management), and 'Impact Pathways: Digital Product Passport for embedding circularity in electronics supply chains' (2025, International Journal of Operations & Production Management).