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About ashish
Professor Ashish Sinha serves as Professor of Marketing at the UQ Business School, University of Queensland, within the Business & Economics faculty. He also holds the position of Visiting Professor of Marketing and Research Fellow at the Indian School of Business. His extensive career encompasses senior leadership roles, including Academic Dean of Executive Education at the Indian School of Business, where he spearheaded the digital transformation that elevated its Custom Programs to #38 in the Financial Times rankings; Associate Dean (Research) and Interim Dean at UTS Business School; Acting Head of Economics at UTS Business School; Professor and Head of School of Marketing at the University of New South Wales; and Vice President of the Analytics Insights group at IRI in Chicago, USA. As a serial entrepreneur, he founded and sold two analytics firms, both earning recognition from academic and industry sources. Additionally, he contributed as a Chief Investigator to the $240 million Food Agility CRC, Australia's largest Cooperative Research Centre.
Sinha's scholarship operates at the nexus of theory and practice, concentrating on marketing analytics, AI-embedded innovations, digital transformation, and data-driven approaches to foster growth and shareholder value. Prominent publications feature "The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations" (Journal of the Academy of Marketing Science, 2022), "Digital transformation as disruptive strategy: using data and AI to unlock growth, build resilience and create shareholder value" (California Management Review, 2022), "When it pays to wait: Optimizing release timing decisions for secondary channels in the film industry" (Journal of Marketing, 2016), "Category optimizer: a dynamic-assortment, new-product-introduction, mix-optimization, and demand-planning system" (Marketing Science, 2013), and "A dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units" (Journal of Marketing Research, 2008). He has garnered the Davidson Award for Best Journal of Retailing Paper, twice been runner-up for the Gary Lilien Practice Award (INFORMS Marketing Science, 2005 and 2013), received the 2013 ANZMAC Distinguished Researcher Award, and attained ANZMAC Fellow status in 2016. Sinha has mentored ten PhD students to completion, with several advancing to senior academic or practitioner positions and securing notable dissertation awards, thereby exerting substantial influence on marketing and analytics scholarship.