Rate My Professor Arun Kumar Poonia

Dr. Arun Kumar Poonia served as Assistant Professor in the Department of Languages, Literatures and Cultural Studies at Manipal University Jaipur, a constituent of Manipal Academy of Higher Education, from July 2016 to July 2024. During his tenure, he held key administrative positions, including Assistant Director of Academics from November 2017 to March 2020, Assistant Director of Student Welfare from March 2020 to October 2022, and Assistant Director of International Collaborations from November 2022 to July 2024. He also served as Faculty Coordinator for departments such as Mathematics and Statistics, Physics, Electrical Engineering, and others. Previously, he worked as a Teaching Assistant at BITS Pilani Pilani Campus from 2012 to 2016, completing his Ph.D. in Advertising Communication and Applied Linguistics in 2016. His doctoral thesis, supervised by Dr. Gajendra Singh Chauhan, was titled "Communication Strategies for Promoting Tourism: Discursive Analysis of Television Campaign Khushboo Gujarat Ki." Earlier qualifications include a B.A. in 2002 and an M.A. in English in 2005 from the University of Rajasthan, Jaipur. From 2007 to 2011, he trained students for competitive exams focusing on verbal ability and logical reasoning in Jaipur and Pilani.

Dr. Poonia's academic interests center on Critical Discourse Analysis, Computational Linguistics, Media and Advertising Studies, Eco-Criticism and Sustainability Discourses, and Communication Competencies for Engineering Graduates. He earned the UGC-NET qualification in English in June 2014 and a DAAD Fellowship as a visiting researcher for two months at TU Braunschweig, Germany, in 2015. His publications include "English Vinglish in a Globalized World: Count Their Aspirations Before You Teach" (Indian Journal of English Studies, Vol. 52, pp. 225-245, 2015, with G.S. Chauhan); "A Multimodal Discourse Analysis of Select Tourism Video Commercials of Incredible India Campaign" (International Journal of Travel and Tourism, Vol. 8, Issues 1 & 2, 2015, with G.S. Chauhan); "A Study of First Page Advertising Trends in Select Indian Newspapers" (The IUP Journal of Marketing Management, Vol. XIV, No. 4, pp. 20-33, 2015, with G.S. Chauhan, M. Sharma, M. Das); "Man, Mythology or God: Historicizing Indian Sectarianism in A Gardener in The Wasteland and Phule’s Gulamgiri" (Vidyabharati International Interdisciplinary Research Journal, Vol. 2(2), 2021, with P. Sarsar); and "Analysis Of Initial Values In The Formative Years: Primary Study Of NCERT And SIERT Study Material" (Educational Administration: Theory and Practice, 2024). He organized events like Constitution Day and Rashtriya Ekta Diwas celebrations in 2018 at Manipal University Jaipur.