Rate My Professor Anwar Sadat Shimul

Dr. Anwar Sadat Shimul is a Senior Lecturer in the School of Management and Marketing at Curtin University, part of the Faculty of Business and Law. Specializing in brand strategy and consumer insights, his research interests include consumer affairs and brand strategy. He holds the position of Executive Secretary at the Luxury Branding Research Centre within the Faculty of Business and Law. Shimul has received notable recognition for his academic contributions, including the Research Excellence of the Year award and the Teacher of the Year award for 2025 from the School of Management and Marketing. He was also named the 2024 recipient in the Faculty's research awards and served as a finalist for the Best Paper Award at the ANZMAC Mid-Year Doctoral Colloquium in 2016, Perth, Australia. During his doctoral studies, he was awarded the International Postgraduate Research Scholarship at Curtin University from 2015 to 2018.

Shimul's prolific research output has significantly impacted the fields of marketing and consumer behavior. His publications feature in esteemed journals such as the Journal of Brand Management, Journal of Consumer Marketing, International Journal of Consumer Studies, and others. Key works include 'Consumers' dark personality traits drive gluckschmerz: the interplay of competitiveness and brand rivalry' (2024), 'Marketing in the Metaverse: Moving Forward – What's Next?' (2023), 'Brand advocacy: a scoping review and future research agenda' (2026), 'The influence of brand ambassador's wrongdoing on consumers' responses' (2025), 'Luxury brand attachment: Predictors, moderators and consequences' (2022, International Journal of Consumer Studies), 'Effects of luxury brand attachment and perceived envy on schadenfreude: does need for uniqueness moderate?' (Journal of Consumer Marketing), 'Investigating female shoppers' attitude and purchase intention toward green cosmetics in South Africa', and 'Sustainability claim, environmental misconduct and perceived hypocrisy in luxury branding'. These studies explore luxury brand attachment, schadenfreude, green consumerism, metaverse applications in marketing, brand ambassadorship effects, and dark personality traits in consumer contexts. His work advances theoretical frameworks and practical insights for brand management and consumer psychology. Shimul contributes to teaching in management and marketing and supervises postgraduate research.