Rate My Professor Anne Hamby

Dr. Anne Hamby is an Associate Professor in the Department of Marketing at Boise State University’s College of Business and Economics, where she joined the faculty in the fall of 2019. Prior to Boise State, she served as an Assistant Professor at Hofstra University from 2014 to 2019. She holds a Ph.D. in Marketing from Virginia Tech. Hamby’s research focuses on consumer psychology, examining how emotional and structural aspects of narratives engage audiences and influence beliefs and behaviors in marketing contexts. Her work also addresses consumer well-being, investigating psychological, social, and cultural factors that shape risky consumption practices and prosocial behavior. She teaches courses including Principles of Marketing and Consumer Behavior.

Hamby’s publications appear in top-tier journals such as the Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Advertising, and Journal of Public Policy & Marketing. Key works include “How consumer reviews persuade through narratives” (Journal of Business Research, 2015), “Reflecting on the journey: Mechanisms in narrative persuasion” (Journal of Consumer Psychology, 2017), “A conceptual framework of narrative persuasion” (Journal of Media Psychology, 2016), “The effect of affect: An appraisal theory perspective on emotional engagement in narrative persuasion” (Journal of Advertising, 2022), “The Power of Proximity: Exploring Narrative Language in Consumer Reviews” (Journal of Marketing, 2026), and “Institutional Storytelling as a Catalyst for Identity Transformation and Social Change” (Journal of Macromarketing, 2026). She has earned the 2018 Nicosia Award for Best Competitive Paper at the Association for Consumer Research Conference, the 2023 Faculty Research Award from The Institute for Advancing American Values, and AACSB Influential Leader recognition in 2024. Hamby serves as Communications Manager for the Association for Consumer Research, on the Editorial Board of the Journal of Consumer Affairs, and as an ad hoc reviewer for various marketing journals. She has consulted for international and domestic nonprofits in areas of health, youth risky consumption, and media literacy, and acts as co-investigator on NSF-funded projects using storytelling interventions to enhance STEM graduate student success.