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About Alison
Alison Lo is associated with the Business & Economics faculty at the University of Washington, holding expertise in Marketing. She earned her Ph.D. in Marketing from Duke University in 2006. Lo was appointed as Assistant Professor in the School of Business at University of Washington Bothell, with her office listed as UW2-343 and phone (425) 352-5497 in the official 2013-2014 MBA Program Student Handbook & Resource Guide. The University of Washington Bothell General Catalog explicitly lists her as Alison Lo, Ph.D., Duke University; Marketing.
Her Google Scholar profile verifies affiliation with University of Washington Bothell and the field of Marketing, with a verified email at uw.edu. ResearchGate profiles her at University of Washington, Seattle, featuring 5 publications and 243 citations. Key publications encompass 'Behavioral Strategies in Repeated Pure Coordination Games' (2001), 'Consumer Search: Not Enough or Too Much?' (2001), 'Choice of Prizes Allocated by Multiple Lotteries with Endogenously Determined Probabilities' (2002), 'Consumer Sequential Search: Not Enough or Too Much?' (2003), and 'How to Attract Customers by Giving Them the Short End of the Stick' (2005). These works represent her contributions to consumer behavior research. Lo appears in academic acknowledgments, such as in bargaining research from UW Bothell faculty, and was noted as a former University of Washington business marketing professor in 2024 media.