Rate My Professor Alessandro Monti

Prof. Dr. Alessandro Monti is Professor of Corporate Management & Organization and Dean of the Department at CBS International Business School in Cologne, Germany. In addition, he has served as Academic Director of MBA Programmes. As a dedicated educator, he lectures on marketing, pricing, sales, and digital transformation, while also acting as an advisor and coach specializing in pricing, sales, and marketing strategies.

Monti's research specializations encompass pricing policies, brand management, corporate social responsibility (CSR), value creation, platform economics, and economic history. His key publications include the 2022 chapter 'Monetisierungs- und Preispolitik in der Plattformökonomie – Implikationen und Handlungsempfehlungen' in 'Plattformökonomie im Gesundheitswesen,' edited by C. Stummeyer, A. Raab, and M.E. Behm and published by Springer Gabler. In 2020, he authored entries on 'Marketing and CSR,' 'Brand Management,' and 'Value' in the 'Encyclopedia of Sustainable Management,' edited by Samuel O. Idowu and René Schmidpeter. That year, he also published 'Mozart und seine Subskription der drei Klavierkonzerte KV 413-415 von 1783 – Eine wirtschaftshistorische Betrachtung der Erlös- und Preismodelle der Subskription und des Abonnements im 17. und 18. Jahrhundert' in the 'Jahrbuch für Wirtschaftsgeschichte,' Band 62. Earlier contributions feature 'Preispolitik und CSR: Ansätze zu Nachhaltigkeit und sozialer Verantwortung im Pricing' (2017), 'Der Preis des 'weißen Goldes'' (2012), 'Moderne Unternehmen in der vorindustriellen Zeit: Das Beispiel der Porzellanmanufaktur Meißen' (2012), 'Business communications, economic growth and the competitive challenge' with co-authors I. Godlovitch, R.G. Schäfer, and U. Stumpf (2013), and studies on broadband market potentials in Germany such as 'Mittelfristige Marktpotenziale im Kontext der Nachfrage nach hochbitratigen Breitbandanschlüssen in Deutschland' with A.M. Doose and R.G. Schäfer (2011) and 'Marktpotenziale für hochbitratige Breitbandanschlüssen in Deutschland' with R. Schäfer (2012). These works highlight his expertise in integrating historical business practices with contemporary challenges in sustainable pricing and market analysis.