New York University (NYU)
New York University in Prague, Malé Náměstí, Old Town, Czechia
Location
NYU Prague
Open Date
Apr 04, 2023
Description
Position Description
NYU Prague is looking for a part-time lecturer to teach a new course "Social Media and Digital Marketing," under the sponsorship of NYU’s Stern School of Business, starting in Fall 2023. The course runs from late August to mid-December. Lecturer is responsible for all course preparation, teaching, and grading.
The course examines the major trends in digital marketing using tools from business analytics and data science. Top level strategies used by companies adopting digital marketing are studied, but the focus of the course is also on business analytics: how to make firms more intelligent in how they conduct business in the digital age. The course is complemented by cutting-edge projects and various business consulting assignments.
Course Description
The key objective of this course is to provide a foundational understanding of...